Use Cases
Online retailers
- Market search demand infers underpenetrated value pools: market demand from leading websites vs. own website (client).
- New trends detection for private label product development based on data depth (niches)
- Search experience when customer is log-in vs. when is not: increasing conversion when not having the ability to adapt content based on previous purchases/navigation (customer is not log-in)
- Relevant local product assortment vs. central catalogue direction (i.e., avoid showing in Canada the same catalogue than United States)
- Expansion to new markets based on search relevance to product catalogue
Consumer brands
- Product development insights based on growing search segments including existing competition analysis
- Very early trends detection due to the granularity and depth of search data (+25k terms/market/category/week in large markets)
Hedge funds
- Identification of high increase or decrease in search volume from particular publicly traded brands across markets, and their expected alphas in the stock market.
Digital marketing agencies
- Click Share and Conversion Share analysis per category/market
- Relevant local behaviors on purchase intent linked to search terms
